Looking at TOD'S
“Looking at TOD’S- by Satyendra Pakhalé is window architecture for New York Madison Tod’s store and as well for all the flag ship stores of TOD’s around the world.
This project is conceived for X-mas 2008 season, it has one basic strong central display, a shell like element fixed on a base. It also has passing reference to sea shell in a symbolic manner. Making TOD’s highly crafted product as precious as a pearl. The overall form of the central iconic element helps to emphasis the quality and refinement of the Tod’s products. It creates a unique display area for one chosen Tod’s product to be displayed. It also allows light to fall beautifully on the well crafted product.